No generic agency pitch decks. Just candid math, real media buyer pricing data, and interactive flight calculators built for marketers who demand transparency.
Instantly calculate campaign budget, total impressions, and daily pacing requirements across varying digital screen CPM brackets.
Estimate 1-week, 2-week, and 4-week rental costs across Tier 1, Tier 2, and suburban highway bulletins based on real market multipliers.
Most published rates online are vague ranges from \$1,500 to \$20,000. We unpack the actual formulas: loop share-of-voice, highway vs. transit rates, and the hidden fees media owners rarely advertise upfront.
Comparing Vistar Media, Place Exchange, Broadsign, and Displayce without the vendor bias. Minimum flight commitments, tech fees, and inventory footprint realities.
Independent publisher and media analyst with 10+ years of experience tracking digital advertising efficiency, user engagement mechanics, and programmatic out-of-home screen tech.